Vinestory Media
Marketing agency specialized in wineries and commercial growth in the wine industry.
3
MONTHS
35
meetings
8
Clients
$20K/mo
Revenue
Company
Vinestory Media — Marketing agency specialized in wineries and commercial growth in the wine industry.
Target Audience
Mid-sized and premium wineries in LATAM and the United States, with an established brand or in the process of expansion, already generating significant revenue, seeking international positioning, stronger brand storytelling, and digital commercial growth, and with the budget to continuously invest in strategic marketing, audiovisual production, and sales-driven campaigns—not just basic social media management.
Service
Paid Media, Video Marketing, Social Media Content.
Challenge
Prospecting and generating high-value cold conversations with mid-sized and premium wineries, a traditional and selective segment with longer decision cycles, where access to decision-makers is often limited and differentiation must be clear from the first contact to overcome distrust and position as a strategic partner, not just another provider.
Opportunities Identified for Vinestory Media
- Wineries with active e-commerce but no visible campaigns in the Meta Ads Library.
- Wineries with active Meta Ads campaigns but using repetitive static creatives (no video).
- Wineries running only traffic campaigns and not conversion campaigns.
- Wineries with active Google Ads but no detectable remarketing campaigns.
- Wineries with high estimated web traffic but without a properly installed Meta pixel or Google tag.
- Wineries with premium products but no professional audiovisual content.
- Wineries with recent new label launches without associated paid campaigns.
- Wineries present in marketplaces but without DTC (direct-to-consumer) campaigns.
- Wineries with low engagement on reels (or no reels published).
- Wineries with active campaigns but no visible international targeting despite exporting.
- Wineries with product landing pages without paid traffic directed to them.
- Wineries with e-commerce but no lead generation strategy (no lead magnets).
- Wineries with abandoned carts without dynamic remarketing.
- Wineries with active campaigns but no creative variety (clear ad fatigue).
These opportunities were not only used as segmentation criteria, but as triggers for commercial conversations. Each detected signal represented a gap between the winery’s digital potential and its actual execution.
The approach was not to point out mistakes, but to highlight measurable growth opportunities (direct sales, lead generation, international expansion, or improvement in ROAS). The more concrete and quantifiable the identified gap was, the higher the probability of initiating a high-value conversation.
The approach was not to point out mistakes, but to highlight measurable growth opportunities (direct sales, lead generation, international expansion, or improvement in ROAS). The more concrete and quantifiable the identified gap was, the higher the probability of initiating a high-value conversation.
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